PROVOKE TOUCH OF SILVER BRIGHTENING SHAMPOO 150ML

Correct unwanted yellow and brassy tones in blonde, silver, white or grey hair with the PRO:VOKE Touch Of Silver Brightening Shampoo. Containing violet pigments, this intensive purple shampoo will instantly brighten your hair in just one wash and is suitable for all cool blondes; whether you are white, platinum, silver, grey, ashy, bleached, dyed, coloured or a natural blonde. This purple toning shampoo works on the basic principal of colour theory, where opposing colours neutralise each other. Purple is the opposite colour to yellow and orange on the colour wheel, which means that the active violet pigment complex in this shampoo effectively removes the yellow and brassy tones in your hair colour, resulting in radiant, bright hair with dazzling shine.